Our examination of a culture bump brought us a startling discovery: In many cultures, it seems, the customer is thought as being the one holding the power in the buying-and-selling relationship. That is, businesses should respond to the demands placed on them by the consumers. But the way each culture goes about accomplishing this is quite different.

 

How did we come to this conclusion? Keep an open mind, and click on “the bump” at the top to get started.